@article {Vandenbroucke39, author = {J{\"u}rgen Vandenbroucke and Gosia Fortuna}, title = {Loss Aversion Implied by a Risk-Based Questionnaire}, volume = {22}, number = {1}, pages = {39--48}, year = {2019}, doi = {10.3905/jwm.2019.22.1.039}, publisher = {Institutional Investor Journals Umbrella}, abstract = {This article uses data from an existing classical risk-based questionnaire to define subgroups of investors that are expected to exhibit a different attitude towards loss. Field research confirms that differences in revealed loss attitude match the model{\textquoteright}s prediction even when selecting investors with the same classical risk profile. The study should motivate to define investor profiles based on two coordinates rather than just one, meaning a combination of risk and latitude vis-{\`a}-vis losses. Such behavioral investor profiles improve customer centricity, contribute to a long-term relationship and simply increase the likelihood of right-selling individual products.TOPICS: Wealth management, portfolio theory, risk management}, issn = {1534-7524}, URL = {https://jwm.pm-research.com/content/22/1/39}, eprint = {https://jwm.pm-research.com/content/22/1/39.full.pdf}, journal = {The Journal of Wealth Management} }