PT  - JOURNAL ARTICLE
AU  - Sanjiv Das
AU  - Harry Markowitz
AU  - Jonathan Scheid
AU  - Meir Statman
TI  - Portfolios for Investors Who Want to Reach Their<br/>Goals While Staying on the Mean–Variance Efficient Frontier
AID  - 10.3905/jwm.2011.14.2.025
DP  - 2011 Jul 31
TA  - The Journal of Wealth Management
PG  - 25--31
VI  - 14
IP  - 2
4099  - https://pm-research.com/content/14/2/25.short
4100  - https://pm-research.com/content/14/2/25.full
AB  - How can investors construct portfolios that help them reach their goals, such as a comfortable retirement for themselves, a bequest for their children, and college education for their grandchildren? Are such portfolios on the mean–variance efficient frontier? How can advisors discuss investment risk with clients whose risk tolerance varies by goal—low for retirement and higher for bequests? These are the questions answered in this article. The authors show that advisors can help clients construct portfolios that take clients to their goals while also leaving them on the mean–variance efficient frontier.TOPICS: Portfolio construction, performance measurement