RT Journal Article SR Electronic T1 Investing with Wolves JF The Journal of Wealth Management FD Institutional Investor Journals SP 75 OP 78 DO 10.3905/jwm.2002.320447 VO 5 IS 2 A1 Jonathan Lach YR 2002 UL https://pm-research.com/content/5/2/75.abstract AB The article examines the appeal and wide acceptance of straight long equity investment, and compares it to investing in long/short equity hedge funds. Pressures and incentives bearing on hedge fund and traditional managers and their various impacts as well as structural differences between them are discussed in some detail. The author also comments on the outlook for hedge fund investing.