RT Journal Article SR Electronic T1 On a Risk-Adjusted Basis, Do Firms Featured on Business Magazine Covers Make Good Contrarian Investments? JF The Journal of Wealth Management FD Institutional Investor Journals SP 88 OP 93 DO 10.3905/jwm.2010.13.2.088 VO 13 IS 2 A1 Tom Arnold A1 John H. Earl, Jr. A1 David S. North YR 2010 UL https://pm-research.com/content/13/2/88.abstract AB Firms featured in cover stories collected from Business Week, Fortune, and Forbes over a 20-year period (1983–2002) are examined to determine whether risk-adjusted contrarian performance in the stock price occurs after the publication of the story. Positive cover stories lead to abnormally low performance in stock price on a risk-adjusted basis, although the returns are still positive. Negative cover stories lead to positive returns on the stock,but the returns are still not superior on a risk-adjusted basis.TOPICS: Security analysis and valuation, information providers/credit ratings, performance measurement